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The 565-acre iconic Hallmark Farm was purchased from the Hallmark Family Estate in 2018

by the Hallmark Farms Cooperative.


The 565-acre iconic Hallmark Farms, known for the red and white barn and beautifully landscaped grounds, was purchased from the Hallmark Family Estate in 2018 by the Hallmark Farms Cooperative.

The property was developed by Ted and his wife, Mary, Hallmark.

The Hallmark Farms Cooperative Board is a joint initiative made up of members from the City of Warrior, Alabama and Jefferson County, Alabama.

Cooperative members are honoring the Hallmark Family by preserving the house and at the same time, providing new jobs and economic growth for the surrounding community through redevelopment of most of the site for retail, restaurant, light industrial and office space.

The barn itself will be preserved and operated as an event facility.

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Retail : Availability : Community Recreation : Destination Development



The Main Street of Hallmark Farms is intended to
bring street-level storefronts. 
The street itself will be populated with on
street vehicular parking as well as pedestrian
thoroughfares that also act as extended outdoor
space for Main Street shops or restaurants.

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Parcels are available for purchase from the Hallmark Farms Cooperative. Contact the Cooperative at or click the link below for information.


With three miles of Warrior River frontage, Hallmark Farm is a hub of community activity. Whether you enjoy hiking, kayaking or canoeing around the more than 500-acres of property or just sitting in the open spaces of one of the lakes and enjoying the view while picnicking, fishing or skipping rocks, there are activities for the whole family to enjoy,  



The Landmark Business Typology is intended
to assist developers in providing well-designed,
attractive, quality sites that provide a high standard
of partnership that is highlighted in Hallmark
The Industrial Commercial Typology is intended
to assist industrial developers in providing attractive, quality industrial sites that do
not hinder the overall aesthetic of Hallmark Farms.

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